Event Planning & over $1,000,000 of special events sponsorships sold!
Event Planning & over $1,000,000 of special events sponsorships sold!
We measure the impact of your brand & sponsorships to help decide which deals to add, quit or renew.
In the meantime we will be focusing on virtual events and virtual event sponsorships and education.
We consult with and represent both property rights holders and sponsorship property seekers. If you have an event or are planning an event, we can help you. If you are looking to get the best value and biggest bang for your marketing & sponsorship budget dollar. Please contact us, we can help.
We plan events that last.
Our event planning services start with taking the time to understand your objectives and determine how you will measure their success. We will create some custom activation ideas for your brand to meet your objectives all measured in real time and strategically adjusted as necessary. Armed with Objectives, Markers, Measurement and Process Plans we will take your event from its earliest design concepts to its fulfillment and renewed partnerships.
Everything to do with everyone else that's coming or going. We start at the beginning and cover everything from planning, procurement and logistics to post production
Do you have a great idea for an event and need help bringing it to life?
Planning an event is only part of the process. Many people are involved and there are a lot of moving parts, people coming and going, Logistics is part art, science, coordination and communication. Our staff will make sure that everything goes smoothly with your event. We know how to anticipate problems before they happen, leaving you free to enjoy your festivities.
Give customers a reason to do business with you.
Proposed 2020 Adult Private & Sepaarate Provisioning and Consumption Lounges in a public space. This ended up being a portfolio project due to COVID 19. Charles final 120919.mp4
Charlie has over 25 years of pro-cannabis-related event planning & education experience. He started out planning special events, such as customer appreciation days, celebrity appearances and other brand marketing events for B.D.T. Smoke shops of Hazel Park, MI from 1996 - 2001 & 2011 - 2016 We are uniquely qualified to help you plan your next cannabis-related event from concept to asset evaluation, activation, and fulfillment Report (ROI).
In 2001 Charlie founded Creative Recreation, a Michigan non-profit to serve other pro-cannabis nonprofits, activists & volunteers, and created the special event to connect pro-cannabis enthusiasts with organizations that support their interests.
He has continued as its co-director & Impresario to this day. Charles has his hand in on all aspects of the event form event concepts, design, production, and marketing, with a special focus on sponsorship relationships & sales.
Monroe Street Fair
The Monroe Street Fair was founded in 2002 and is designed to complement the historic Ann arbor hash bash by providing a safe permitted space to gather for our annual Celebration & rituals. We celebrate our Cannabis culture, heritage & success.
Pro-cannabis enthusiasts have gathered at the hash bash for over 49 years and it has grown from a few thousand to over twenty thousand attendants. The Monroe street fair provides supporting Infrastructure such as road closures, restrooms, police, fire, emergency services, & environmental cleanup for hash bash, extends the events to 6 pm, adds a 4:20 countdown, live concert & over 50 exhibitors directly connecting with a highly concentrated market and their special Interests.
Here I speak of the 2020 Monroe Street Fair and cannabis tourism just 9 days before we canceled and postponed the event in light of the risks of the rapidly spreading pandemic.
Thank you Mike Brennan for the opportunity and great editing and professional dedication. It was an honor and pleasure.
Our 3 Minute Hash Bash Clip - Monroe Street Fair Update.
2006 Ann Arbor Monroe Street Fair:
Event Design by CAS Special Event Design Studio
Event Production by Strackbein & Heller
Tommy Chong addresses Tobacco Smoking at the 2016 Hash Bash, sharing how Charlie quit tobacco.
2004 Ann Arbor Monroe Street Fair - CAS Event Design Studio
Experience that dates back to 2002 and the Ann Arbor FREE Freedom Fest. We have consistently delivered increasing value with deep community and industry involvement. Our event planning and special events sponsorships have high returns on sponsorship investment.
We've been putting on legal marijuana related promotions & special events for over 20 years. From one offs to annual events we can help you find your value, define it and find support for it. We specialize in event planning from concept to to fulfillment reports including recognizing risks and planning to mitigate all possible risks. Emergency preparedness is supreme.
With 20 years serving the cannabis related industries I advocate for both properties and rightsholders.
We offer premium custom special events and event planning and can help you define and develop your event property and build and evaluate your inventory of your assets. We can identify and value your audience, determine your tangible and intangible and brand values, activation ideas and sponsorship pricing. We will develop a prospecting program and offer team training sessions if necessary.
Failing to set measurable objectives while event planning for your sponsorships and special events is a very valuable lost opportunity. Establishing benchmarks to measure against while committing virtually nothing to pre & post-sponsorship research. More than eight in ten companies spend less than one percent of their rights fee on research, according to the IEG/Performance Research study
That means on a $1 million sponsorship, 80 percent of all sponsors spend less than $10,000 on measurement, and on a $100,000 sponsorship, companies allocate less than $1,000 to research.
Many savvy sponsors look for at least a 2:1 or 3:1 return on sponsorships investment. Sometimes more.
Do you need to take hold of your marketing budget?
I recommend Sponsorship of live events as having the best ROI in marketing. We will work with you asking all the right questions as we develop custom activations that connect your brand service or products directly with your consumer audience.
With creative custom event activations we can help you raise your ROS (return on sponsorship) to 3:1 and higher. our Fees are performance based. sponsorships. Our event planning special events pays off many times over.
Sponsorships & Activations start at the first press conference announcing the event.
We work together to establish your projects objectives and how they are implemented & measured. We discuss your brand and create great activations that connect with your customers hearts, minds and souls.
Pre-event contests, games and meet & greets are great go to's in creative special events and creative event planning
LIVE EVENT ENGAGEMENT
Such as Photo Booths, contests, gaming social media and creative sharing efforts.
Follow-up contests, tags and other engagement to encourage further leverage, interest and buying action.
Ask us how we can help you engage directly with you target audiences special interests.
Our special events benefit everyone from the event attendees to the property owner and event rightsholders, sponsorships and vendors staff and numerous community economic benefits from Tourism and Hospitality to Transportation and local small businesses. Special live event planning is what we do for a living.
With any event planning, sponsorships and special events we work with the property to develop activations and integrations, into the event. These activation experiences are designed to engage attendees in positive and memorable ways by surveying the audience and its interests, needs and problems. Then we design an activation to address the issue with a positive and engaging solution.
I've been selling event sponsorships and developing long lasting partnerships for over 20 years. We have built a strong local network of suppliers with a "buy local first" ethic. I've sold over a Million dollars in custom Cannabis related sponsorships while maintaining a 20 year reputation as a "tell it like it is" person in all dealing
I've been selling event sponsorships and developing long lasting partnerships for over 20 years. We have built a strong local network of suppliers with a "buy local first" ethic. I've sold over a Million dollars in custom Cannabis related sponsorships while maintaining a 20 year reputation as a "tell it like it is" person in all dealings. Let me turn you on to the biggest bang for your Marketing buck!
We put on an event at the 2015 Monroe Street Fair. Tommy Chong was our special guest. Tommy and his brand Chongs Choice had a booth and were greeting fans, signing autographs and posing with fans for selfies.
Post Show Fan Interview: Sal Aiello Chats with Dan Bitner at the Hash Bash Festival
Shot Gun Soul, Winner of our 2012 Battle of the Bansds. Great Band,. There were plenty of good bands up at the battle. We raised over $300 for MINORML.
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Welcome! Let us help you connect directly with tens of thousands of Michigan cannabis enthusiasts and their special Interests.